Rishi Makhija has extensive experience in marketing and sales within the entertainment industry, currently holding the position of Sr. Cinema Sales and Partner Manager at Dolby Laboratories since August 2012. Previously, Rishi served as Manager Movie Marketing and New Initiatives at Saregama India Ltd., focusing on video content monetization. Rishi's past roles include Manager Marketing and Sales at Wizcraft International Entertainment, where responsibilities included film placements and celebrity marketing, and Marketing Executive at Warner Bros Pictures India, specializing in promotional strategies for films in North India. Early career experience includes positions at Carving Dreams Entertainment and Fame Cinemas, where Rishi managed key accounts and organized high-profile events, contributing significantly to branding and marketing initiatives. Rishi holds a Master's degree in Marketing Management from MET and a Bachelor's degree in Commerce with a focus on Marketing, Tax, and Investment Analysis from MMK.