Fernanda Peduto

Fernanda Peduto is an experienced marketing professional with a significant track record in brand management and communication strategies. Currently serving as the Gerente de Marketing at Dotz since March 2013, Fernanda has led major brand repositioning projects, developed B2B strategies, and managed budgets while overseeing a marketing team. Previously, Fernanda held the position of Coordenadora de Marketing at Dotz, where responsibilities included digital strategy, event coordination, and media relations. Prior roles include Analyst of Communication and Marketing at Atento and Analyst of Communication at ABERJE, where Fernanda focused on strategic communication planning and stakeholder engagement. Educational background includes degrees from Syracuse University and Insper Instituto de Ensino e Pesquisa, specializing in corporate communications and branding.