Laura K. Traxler, MBA, serves as the Director of Admissions at Douglas J Aveda Institutes & Salons since June 2021. Prior experience includes roles such as Director of Membership Sales and Membership Engagement Manager, where Laura achieved significant membership revenue growth and implemented strategic sales initiatives for the Grand Rapids Chamber and Northwood University, respectively. Laura's earlier career includes positions in human resources and management within the beauty industry, marked by strong sales performance, team development, and community engagement. Educationally, Laura holds an MBA in Business Management from Northwood University and a Bachelor’s in Business Administration from the same institution, complemented by an Associate degree from Delta College.