Paula Casanova Soto

Paula Casanova Soto is a seasoned professional with extensive experience in e-commerce and category management. Currently serving as a Category Manager at Druni since February 2023, Paula previously held the same title at InnovaGoods from March 2021 to February 2023, where responsibilities included economic offer preparation and stock management. Prior to that, Paula was an E-commerce Product Manager at Privalia, focusing on KPI analysis, pricing strategy, and campaign coordination. Additional roles include Product Specialist at McDonald's and Project Manager at Mondolirondo Luxury Brands, among others. Paula's educational background includes a Master's in Digital Marketing from ESIC Business & Marketing School and a degree in Business Administration and Management from the University of Valencia, complemented by various specialized courses in marketing and fashion.