Jacob R. Robbins

Robbins formerly served as Managing Director of the largest single area of Coca-Cola’s global supply chain, spanning over 120 active countries. The business model JUST has developed is similar in many respects to Coca-Cola, wherein a protein or concentrate is sold to a global network of partners who then bottle and sell the finished product. Robbins’s unique knowledge of this scalable model has informed how JUST has developed its own operations.