Birka Jaksch

Birka Jaksch is an accomplished professional with extensive experience in eCommerce and digital marketing, currently serving as the Director of eCommerce Solutions at EECOL Electric since March 2022. Prior to this role, Birka was the Global eCommerce Manager at NovAtel Inc., where responsibilities included enhancing eCommerce tools to drive sales growth and improve customer satisfaction. Birka has also held positions as E-Business Manager at Finning (Canada), where the focus was on managing online customer portals and integrating innovative eCommerce experiences, and as Digital Marketing Analytics Lead at Shaw Communications, emphasizing campaign effectiveness and user experience optimization. With a background in user experience design at Getty Images and iStockphoto, as well as consultancy roles in information and data architecture, Birka's diverse skill set is underpinned by an MA in International Information Management from Universität Hildesheim, Germany.