Natasha Riley

Natasha Riley is an experienced professional with a diverse background in digital marketing and supporter journey development. Currently serving as Director at effect since December 2013, Natasha previously held the position of Supporter Journey Development Leader at The Woodland Trust from February 2011 to 2013, where responsibility included leading a virtual team to enhance brand loyalty through strategic planning and data-driven marketing. Natasha's career started at Big Communications, advancing from Administrator (1998-1999) to Digital Production Controller (2000-2004), followed by a tenure at Milton Bayer as Head of Digital from January 2004 to February 2011, overseeing strategic campaign delivery across various clients.