Rui Eduardo

Rui Eduardo is a skilled designer with a diverse background in transportation, product, and interaction design. Currently at Einride since April 2021, Rui leads the Design Language System efforts, focusing on creating a safe and sustainable future for transportation. Prior experience includes roles as Product and Interaction Designer at Fjord, contributing to Data+Design initiatives, and as a Product Designer at Klarna, where Rui designed a user-friendly payment selector that enhances customer trust. Additionally, Rui served as Head of Design at SOMA Analytics, overseeing all aspects of design, and worked as an Industrial Designer at Lumisense, focusing on human-centered product experiences in laboratory automation. Rui's education includes a Bachelor's degree in Design from IADE - Creative University, a Master's in Coolhunting and Innovation Management from AYR Worldwide, and a course in Ceramics from the University of the Arts London.