Iruri Knörr de Santiago

Iruri Knörr de Santiago serves as the Vicepresidenta of Asociación Internet & Euskadi Elkartea since 2014 and has been involved with EITB as a technology analyst and sports commentator since 2011. Iruri held roles at Grupo MASMOVIL, including Directora de eCare and Directora del Área Digital for several brands, focusing on digital customer engagement and online marketing strategies. Iruri's experience also includes a position as Directora de Marketing Digital at Grupo Euskaltel and educating future professionals in Ecommerce and Digital Marketing at the Cámara de Comercio e Industria de Álava. Iruri has a strong digital business strategy background, having worked as a consultant for various organizations and as the CEO and Founder of Basoa, a company specializing in cork and wooden accessories. Educational qualifications encompass a master’s degree in Marketing from ESIC, studies in communications at the University of Hamburg, and a degree in Advertising and Public Relations from the Universidad del País Vasco.