Lontzo Sainz

Lontzo Sainz has extensive experience in journalism and digital transformation, currently serving as Director of Strategy and Research, as well as Director of Digital Transformation at EITB since February 1989. Sainz has overseen the Digital Transformation Plan for 2018-2020 and has directed news content and audience engagement for eitb.eus. Responsibilities have included managing social media strategies, SEO, and analytics, along with launching the 24-hour news channel eitb24.com in multiple languages. Previous roles include Editor of regional news programs at ETB, Head of News for ETB, and local correspondent for Agencia EFE. Sainz holds a degree in Journalism from Euskal Herriko Unibertsitatea-UPV.