Mohamed B.

Mohamed B. currently serves as the Chief Operating Officer at El Diwany Trade, overseeing operations for the Adidas Kids Franchise and FitSole outlets in the Egyptian market. Previously, Mohamed held the position of CEO and Co-Founder at Malaaz Interior Design, and Director of Operations at Aman Group, which is part of Raya Holding and focuses on providing financial services in Egypt. Experience also includes roles as General Manager at EDDY - Home & Electronics, Regional General Manager at eXtra, and Country Manager for North Africa & Levant at MAGRABI RETAIL. Educational qualifications include an MBA in Retail Management from Nixon University and a Bachelor's in Hotel Management from 6 October High Institutes.