Nikki Castellanos

Nikki Castellanos is a seasoned marketing and partnership professional with extensive experience in the mobile and tech industries. Currently serving as Senior Manager for Mobile Platform Partnerships at Electronic Arts since February 2022, Nikki's previous roles include Director of Business Development at Smule, Inc., where strategic partnerships with major tech platforms were established. With a strong track record in community marketing, Nikki built an influencer marketing channel yielding over 1 billion impressions across multiple campaigns. Additional experience includes managing international marketing initiatives at Megastar, community engagement strategies at Life360, and various leadership positions in marketing communications across several companies. Nikki holds a Bachelor of Arts in History from the University of California, Riverside, and further education in Digital Marketing and Intensive Portuguese.