Embrace is a mobile-first digital family health membership for women, parents and grandparents. They are a platform for providers and products helping women and parents create healthy families.They provide parents women with 24/7 support from doctors, the best health education classes and content developed by medical experts, and a curatedmarketplace for doctor-recommended health and wellness products for mom and baby. Their membership is free and premium ($249/yr) and includes 24/7 support from a doctor via SMS (through a partner product).They put a digital doctor on every mom's smartphone, starting with a Digital Obstetrician, used by over half a million moms and recommended by over 7,000 OBGYNs. Embrace was founded by the expert OBGYN who wrote the clinical textbook on Obstetrics, Gynecology & Infertility used by every medical resident in the US. Their distinguished medical team spans OBGYN, Reproductive Medicine, Maternal-Fetal Medicine, Lactation and Pediatrics.

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