Sahar Bakr

Sahar Bakr is an experienced academic and professional in the field of marketing, currently serving as a Senior Lecturer in Marketing at Nottingham Trent University and an ECR editorial board member at the Journal of Qualitative Market Research since February 2024. In addition, Sahar holds several roles at Oxford Brookes Business School and the British Academy of Management, including Co-leader of the Early-career Academic Network and ECR member of the Marketing and Retail SIG. Previous positions include Lecturer in Marketing at De Montfort University and Research Assistant roles at the University of Nottingham. Sahar's academic background includes a PhD in Marketing and an MSc in Applied Biopharmaceutical Biotechnology and Entrepreneurship, complemented by a Bachelor's degree in Pharmacy from IUST.