Craig Sumerel

Board Member at EMI - Research Solutions

As President of Bob Sumerel Tire & Service and the AAA Club Alliance (ACA), Craig is responsible for creating and executing ACA’s car care business strategy to provide tire and automotive service solutions for the retail segment. With over 80 locations in 11 states ACA’s car care business is one of the largest and most respected in the U.S. His pride for the business has enabled him to integrate the car care line within ACA. He has implemented training programs, profit sharing, increased efficiencies in the management and shop areas and maximized vendor programs to continually improve grow revenues and net income through organic and acquisition growth. As a high-energy, bottom line focused leader, Craig has an exceptional long-term history of success and a sterling reputation within the industry and local business community.


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