Laura Morgan (née King) is an accomplished business leader with extensive experience in merchandise, technology strategy, and marketing across prominent organizations. Currently serving as the Head of Merchandise for Dan Murphys at Endeavour Group, Laura previously held significant roles at Asahi Beverages, including General Manager of Disruptive Businesses & Capability and Group Head of Technology Strategy & Portfolio. With a strong background at Carlton & United Breweries, Laura progressed through various leadership positions in marketing and digital transformation. Laura's career began at Mars as a marketing graduate, and education includes a Bachelor of Commerce in Marketing and Psychology from the University of Melbourne. Laura is also committed to community service, exemplified by an honorary board member position at WAVLINK, a not-for-profit organization.