Enduring’s mission is to build for the future. We are an investment holding company and strive to grow companies, partnerships, and people for long term success.

We pride ourselves on our intellectual honesty, patience, courage, work ethic and creativity. We operate based on three core principles: be a good partner, act like an owner, and relentlessly pursue better. 

We are proven entrepreneurs and investors. We find investment opportunities with a value-oriented lens and attractive risk-reward asymmetry. This means we usually invest in niche, often contrarian, spaces and have the freedom, courage, and humility to act with creativity and flexibility within our sphere of competence. We always invest our time and capital first, before partner capital.

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