Roel F. van Neerbos

Mr. Neerbos joined FrieslandCampina in January 2017, bringing with him a world of priceless business experience. As Chief Operating Office Consumer Products Europe, Middle East and Africa of Royal FrieslandCampina, Mr. Neerbos oversees a vast geographic territory, examining the distinctive markets with regards to their standards of living, dairy consumption and sophistication of retail environment. He also operates in balancing strategies between value-added growth and milk valorization. Mr. Neerbos has been leading the new Business Group Consumer Dairy Global since January 2018, prior to which he was Chief Executive Officer of Maxeda, a Do-it-Yourself retailer with 350 stores and 7000 employees across the Benelux. He has also remained the President Continental Europe of Heinz, and has served as Senior Vice President Iberia, EEMEA and Latin America for Mattel. The first 16 years of his career were occupied by various executive positions at Procter & Gamble in the Netherlands, Belgium, Yemen and Morocco. He has studied Business Administration at the University of Groningen.