Gonzalo Villavicencio is an accomplished professional with extensive experience in marketing and sales management. Currently serving as Sub Gerente de Marketing y Ventas at Enotria SA since April 2018, Gonzalo oversees the commercial strategy, marketing plan, and Go2Market initiatives for a company generating S/100MM annually. Previously, in the role of Sales Team Leader for Labels & Packaging, Gonzalo managed a business unit with an annual revenue of S/15MM, focusing on business planning and product strategy. Professional history includes significant positions at Efact, Topsales Peru, Claro Perú, MAPFRE PERÚ, Seguros SURA, and Interbank, showcasing a strong background in commercial operations, direct sales, and client relationship management. Gonzalo holds a degree in Administration from Universidad de Lima and has completed advanced studies in Strategic Commercial Management at Universidad San Ignacio de Loyola and Universidad de Piura.