Will Smith

Will Smith is an experienced digital marketing professional with a strong background in strategy and analytics. Currently serving as a Senior Strategist at Equator since March 2019, Will combines strategic insights with creative support to drive digital marketing success for key hotel clients. Previous roles include Senior Analyst at 80 DAYS, where Will led digital marketing initiatives, and Analytics Consultant at Equator, focusing on improving website performance through data insights. Will's earlier experience includes a Marketing Executive position at Energy Saving Trust, a Digital Marketing & Business Development Manager role at Logicalware Ltd, and working as an Assistant Business Manager at McDonald's Corporation. Will holds a Professional Diploma in UX Design, a Diploma in Digital Marketing from the Chartered Institute of Marketing, and a Master of Science in Business Management with Entrepreneurship.