Tony Rice

Tony Rice is a seasoned professional in the consulting and IT services sector with extensive experience in M&A advisory, internet marketing, and executive leadership. As a Partner at Equiteq since January 2006, Tony specializes in providing strategic and transaction advice to firms aiming for growth or transition. Prior to this role, Tony founded eCustomer Generation Ltd, focusing on automating lead generation for SME consulting firms, and served as CEO of InsightExec at BT, where an online advisory service catered to a large community of business professionals. Earlier career experiences include various executive positions in sales and marketing at BT and IBM, spanning over 15 years in the telecommunications and IT services industries. Tony holds an ONC/HNC in Electrical Engineering from Hackney Technical College.