Craig Waldie

Craig Waldie is a seasoned professional in the field of consumer insights, currently serving as the Strategic Insights Lead at Streetbees since April 2022. Previously, Craig held the position of Consumer Insight Director at Kantar from December 2020 to April 2022 and progressed through various roles at Kantar Worldpanel, including Client Manager from May 2018 to December 2020. Prior experience includes serving as Client Insight Manager, Account Manager, and Account Executive at GfK from November 2015 to May 2018. Craig's career began as a DJ at FAT POPPADADDYS LTD from November 2010 to February 2015. Craig earned a Master's degree in Physics from the University of Sussex, completing studies in 2014.