Tuck Siong Chung

Tuck Siong Chung is an Associate Professor of Marketing and the Academic Director of the MSc in Marketing Management and Digital program at ESSEC Business School, where tenure began in 2017. Prior to this role, Tuck Siong Chung served as the Assistant Research and Development Director at the Institute on Asian Consumer Insight, focusing on digital consumer behavior research. Earlier career experience includes a position as Assistant Professor at Nanyang Technological University, where expertise in services and digital marketing was established. Tuck Siong Chung also held various managerial roles at Unilever Singapore Pte Ltd, NTUC Pasir Ris Resort, and Tanker Pacific Management, along with a position in the Singapore Armed Forces. Academic qualifications include a Ph.D. in Marketing from the University of Maryland, a Master of Arts in Asia Pacific Studies from the University of Leeds, a Bachelor of Business Administration with First Class Honors in Marketing from the National University of Singapore, and a Master of Science in Development Management from The Open University.