Tiadora Martinez

Tiadora Martinez is a performance-focused marketing professional with extensive experience in digital strategy and media buying. Currently serving as Performance Director and Marketplace Director at EssenceMediacom Australia since February 2023, Tiadora previously held various roles at Essence from January 2020 to January 2023, including Digital Director, where responsibilities included digital strategy, planning, and programmatic buying. Tiadora's early career includes positions at MediaCom and Debenhams, where expertise in paid search and digital marketing was developed. Notably, Tiadora was shortlisted for the UK Search Awards in 2019 for excellence in search strategy within the finance sector. Tiadora holds a Bachelor of Science (BSc) in Management and Marketing of Fashion Textiles from The University of Manchester.