Sofia Bäckström

Sofia Bäckström is an experienced HR professional currently serving as the Head of People at Estrid, overseeing the people function across multiple European locations and leading a team of three. Previously, Sofia worked as a Global HR Business Partner at Karo Healthcare, managing HR strategies across 13 locations and collaborating with over 70 leaders to enhance operational efficiency. Earlier roles at Aon included HR Business Partner, HR Consultant, HR Analyst, and HR Administrator, where Sofia developed a robust skill set in strategic HR business partnerships and operational HR support. Sofia's career began with an Engagement Lead role at the University of Westminster, contributing to key initiatives aimed at improving the undergraduate experience, following a background in HR Operations and consulting. Education includes a BA (Honours) in Business Management with a focus on Human Resource Management from the University of Westminster and a high school diploma in Social Science from Jämtlands Gymnasium Wargentin.