Ashraf Heiba

Ashraf Heiba is a seasoned marketing professional with extensive experience in the telecommunications sector. Currently, Ashraf serves as the Senior Marketing Manager at Etisalat UAE, where responsibilities include launching new postpaid portfolios and driving customer acquisition and revenue initiatives. Previous roles include Head of Segments Department at Asiacell, where Ashraf managed consumer segments focusing on acquisition and revenue, and Head of Marketing at Koryolink, responsible for establishing the marketing department. Additionally, Ashraf has held various positions in leading companies such as Etisalat-Egypt, Banglalink-Bangladesh, and Mobinil-Egypt, showcasing a strong background in revenue management and marketing strategy. Academic credentials include an MBA in International Business from Maastricht School of Management and a Bachelor’s degree in Accounting & Business Administration from Cairo University.