Joanna Hummel

Joanna Hummel is an experienced board director with a robust background in strategic advisory and management across various sectors. Currently serving as a Board Director at apotea.se, Viva Wine Group, Eton Shirts, and BHG Group, Joanna has previously held similar roles at Inet AB, Svensk Handel, and Rocker. Additionally, Joanna has contributed as a General Manager for Northern Europe at Zalando and as a Managing Director at Afound. Joanna's expertise is complemented by strategic advisory work at Matas A/S KICKS Group AB. Educational achievements include a Master's degree in Economics from Stockholm University and a Master's degree in Business Administration and Management from the University of Groningen.