Alayna McFee

Content Manager at Evanta

Alayna McFee serves as a Content Manager at Evanta, a Gartner Company, since September 2021, following experience as a Program Assistant V in Marketing & Enrollment Communications at the University of San Francisco from October 2018 to October 2021. Alayna developed comprehensive marketing strategies involving multiple facets such as graphics, content creation, and audience segmentation, notably implementing targeted email communications for graduate programs reaching over 100,000 stakeholders. Prior roles include Digital Communications at Davis & Associates Communications, where collaboration on original content and strategic planning occurred, and Communications Consultant at SFMade, focusing on donor strategic communications and brand visibility. Earlier experience involves case management as a Family Advocate at Lincoln Families and developing a strategic communications plan for the American Cancer Society's Relay For Life event at Howard University. Alayna holds a Master's Degree in Communication and Media Studies from the University of San Francisco and a Bachelor's degree in English Language and Literature from Howard University.

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