Ulrik Haack Pedersen is an experienced digital marketing professional specializing in performance marketing and PPC strategies. Currently serving as a PPC Specialist at Eventyrsport A/S, Ulrik previously held various key roles including Fractional COO and Head of Digital Marketing at JumpStory, where responsibilities encompassed operations management, team performance enhancement, and fiscal budget creation. Ulrik's background includes significant experience with AutoUncle as a Global Digital Marketing Specialist, focusing on PPC accounts across multiple markets, and prior positions at KYNETIC, Betsson Group, and bet365, where skills in budget management, market analysis, and team leadership were honed. Ulrik holds a Master’s degree in Economics and Business Administration and an extensive history in optimizing digital marketing processes.