Lori Viar possesses extensive experience in strategic marketing and medical communications within the aesthetics and beauty industries. Currently serving as Executive Director of Strategic Marketing at Evolus, Lori has previously held senior roles at Senté, including Sr. Director of Global Integrated Medical Communications and Director of Training and Education. Earlier in their career, Lori served in various capacities at SkinCeuticals, a division of L'Oreal, and began as a Licensed Aesthetician at Aesthetic Surgery & Laser Center. Lori's foundational experience in marketing includes a role as Marketing Manager at Wild Oats Natural Markets. Educational credentials include a Bachelor of Arts in Psychology from Union University and a Bachelor of Arts in Political Science from the University of Tennessee, Knoxville.