Jose Yantas

Jose Yantas is an accomplished professional in performance media and analytics, currently serving as an Assistant Director at EY since August 2020, where management of performance media initiatives spans over 20 lines of business. Notable achievements include reducing paid search CPC and enhancing ad relevance by 8% year-over-year for two consecutive years. Prior experience includes roles at Foot Locker and 22squared, where Jose contributed to digital data analysis and paid search campaign management. With a Bachelor's Degree in Marketing from the University of Central Florida and a background in project management and business development, Jose possesses a strong foundation in digital marketing strategies across various platforms.