Bailey Tarpley

Bailey Tarpley is an experienced marketing professional with a strong background in performance marketing, media strategy, and communications planning. Currently serving as Performance Marketing Manager at Little Passports since October 2021, Bailey previously held the position of Media Director at AdTribute, where responsibilities included managing client communications strategies, optimizing campaigns, and improving customer conversion costs. Experience also includes a role as Comms Planner at Butler, Shine, Stern & Partners, where Bailey led strategies for high-budget campaigns and achieved significant awareness and e-commerce results. Early career roles involved media strategizing and assisting in campaign management at Swirl and The Program Exchange/ZenithOptimedia. Bailey earned a Bachelor of Business Administration in International Management from Pace University, Lubin School of Business.