Bethany Muths

Bethany Muths is a seasoned executive in marketing and brand leadership with extensive experience across various companies. Currently serving as President at Fair Harbor, Bethany focuses on sustainability and reducing plastic waste in the coastal environment. Prior roles include Chief Marketing and Customer Officer at Mizzen+Main, where responsibilities encompassed full-funnel marketing and P&L accountability, and Chief Brand Officer at Ivory Ella, leading brand strategy and customer engagement. Earlier career highlights include positions at Schutz USA, G.H. Bass & Co., Walmart, Under Armour, and Cole Haan, showcasing a track record of driving revenue growth and brand recognition. Bethany's educational background includes a Bachelor of Arts in Fashion Merchandising and Business Administration from Stephens College.