Benjamin Arrieta is a seasoned professional with extensive experience in retail and marketing. Currently serving as the Gerente Planificacion for Falabella.com since November 2012, Benjamin is responsible for the planning and implementation of e-commerce sales strategies and setting growth targets. Previously, as Gerente Planificación y Merchandising Decohogar, Benjamin led a team in planning and merchandising for the home category, managing purchasing budgets and unit planning. Earlier roles at Unilever included overseeing customer marketing for the hair category and participating in the integration project of Alberto Culver. Benjamin holds an MBA from the Pontificia Universidad Católica de Chile and an Ingeniero Civil Industrial degree with a focus on hydraulics from the same institution.
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