Tom Mercer

Tom Mercer is an experienced leader in sales and marketing, currently serving as the Owner of The Mercer Agency at Farm Bureau Insurance of Michigan since September 2022. Prior roles include Vice President of Sales at Xenith, where Tom oversaw revenue functions across various distribution channels, and National Sales Director, managing the sales operations for team sales. Tom's extensive background includes positions such as Director of Sales for Consumer Products at Riddell, President and Chief Marketing Officer at Smack Sportswear, and VP of Sales & Marketing at High Five Sportswear. Tom began a career in sales with notable positions at adidas, where responsibilities ranged from strategic account planning to complete P&L ownership of the Team Sports business unit. Tom holds a degree from Western Michigan University.