The story of Felipe's is a pretty simple one. It starts and ends with a commitment, dedication, and appreciation for real cooking, using recipes and techniques that have passed generations, crossed borders and demographics, but have never forgotten their origin. 

Just because we are a fast casual concept at our core, does not mean we cannot hold ourselves to a standard of product quality and a level of hospitality that exceeds the industry standard.

This extends throughout our restaurants, not just from the ingredients we use, but our build outs, our processes, the way we treat our team, and our desire to make a genuine connection with our community and guests.

We are not the proverbial 500 pound gorilla, and likely never will be, more like the little engine that could. We don’t measure our success by the number of restaurants, but rather a dedication to what we believe to be the right mix of commitment to our product, to our team, and the guests we serve. 

At the end of the day, if we have succeeded in making you feel upon visiting, that you have received value, you were provided optionality, and were treated hospitably, well then, we are successful in our Mission and Vision. Furthermore, if our team can say genuinely, they like where they work, well then, we have truly made an accomplishment.

It is our belief that staying true to the above, is the reason we are still here after 15 years, and hopefully many years to come.

Thank you from our family to yours for taking a minute to learn about us.

Core values:
A. - Attentive
R. - Resourceful 
R. - Respectful
I. - Interactive
B. - Busy
A. - Accountable


Felipe's Taqueria

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