Simone Canditone is a highly experienced Digital Innovation Manager at Ferrari since January 2020, where responsibilities include overseeing the Digital Innovation Roadmap and managing innovative digital platforms to enhance sales and event experiences. Prior to Ferrari, Simone worked as an Enterprise Collaboration & Data Analytics Manager at Innext, focusing on productivity through digital transformation. Previous roles at The HEINEKEN Company included Digital Project Manager and Business Engagement Specialist, contributing significantly to digital transformations across various departments. Early career experience includes positions at Accenture as a Business and Technology Consultant and as a Trainee at Cartiera Ariete srl. Simone holds an Executive MBA from Bologna Business School and multiple degrees in Industrial Engineering from Università degli Studi di Napoli Federico II.