Lisette Schmidt

Lisette Schmidt is an experienced marketing professional with a strong background in partnership development and sustainability in the sports sector. Currently serving as an Activatie Marketeer Partnerships at Feyenoord Rotterdam N.V. since October 2022, Lisette previously held roles at Club Brugge as Sales & Sustainability Manager and Sales Manager. Earlier experience includes positions at Johan Cruyff Institute focusing on partnerships and business development, as well as marketing and communications. Lisette also contributed as a Project Manager at Koopman International B.V. and undertook an academic project with AFC Ajax. Additional involvement includes playing hockey and serving as the chief editor for a hockey-related website. Lisette's education includes two degrees from Johan Cruyff Institute, specializing in Commerciële Sportmarketing.