Matthew Alston is a Senior Copywriter with extensive experience in crafting and developing brand narratives, marketing content, and integrated campaigns. Currently at Fi, Matthew focuses on brand guides and creative content tailored for dog enthusiasts. Previous roles include serving as the sole copywriter at ManpowerGroup, where Matthew contributed to global marketing initiatives, and as a digital copywriter at Ro, specializing in various marketing verticals. Matthew's earlier positions at BARK involved creating style guides and collaborating on high-profile partnerships, while Matthew's career began as a copyeditor at Droga5. Academically, Matthew holds a Master of Fine Arts in Creative Writing from Columbia University and a Bachelor of Science in Civil Engineering from North Carolina State University.
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