Chris Brady McIm

Chris Brady MCIM is a seasoned marketing professional with extensive experience in higher education marketing, currently serving as the Head of Marketing & Intelligence at Leeds Beckett University since March 2012. In this role, Chris has shaped and executed undergraduate and postgraduate marketing strategies aimed at enhancing student recruitment, focusing on digital advertising and SEO. Previous positions at Leeds Beckett University include UK Marketing Manager, Postgraduate Marketing Manager, Senior Conversion and Communications Officer, and Prospectus and Publications Officer. Additionally, Chris contributes as a member of the Advisory Board for FindAUniversity, sharing insights on improving postgraduate marketing performance. Prior experience encompasses roles in journalism and online content management, including positions at SKY Sports, IMP Media, The Press Association Limited, Wakefield Express, Asian Leader, and Asian Express. Chris holds a CIM Diploma in Professional Marketing from Leeds Beckett University and a BA (Hons) in Journalism from the University of Lincoln.