Yannick Peary currently serves as the Head of Digital at Firebird since April 2022. Prior to this role, Yannick held various positions at Atlantic Records from January 2015 to March 2022, including Vice President of Digital Marketing, Senior Director of Digital Marketing, and Director of Digital Marketing. Yannick's earlier experience includes a tenure at Sony from January 2013 to January 2015 as Senior Manager in Consumer Marketing, as well as positions at Sony Music Entertainment from October 2009 to December 2012, with roles ranging from Manager of Social Media, CRM & Direct Marketing Strategy to Coordinator of Mobile Marketing and Mobile Sales. Yannick Peary holds a degree in English from Gettysburg College and has also attended Rhodes University for further education.
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