Anthony Choe

Anthony has been an investor in the consumer space for over 25 years. He is the founder and managing partner of Provenance, an investment firm focused on the next generation of great omnichannel brands. Having grown up in an entrepreneurial household, Anthony has had a lifelong passion for helping brands in a wide variety of categories and channels grow responsibly around their loyal tribe of customers.

Prior to becoming an investor in the consumer space, Anthony was an analyst at Donaldson, Lufkin & Jenrette, and was a Phi Beta Kappa graduate of Harvard, where he earned a bachelor’s degree in Economics, magna cum laude. Anthony is also a guest lecturer on PE investing at the UCLA Anderson School of Business.