Becca Escobar

Becca Escobar is a seasoned marketing professional with extensive experience in account-based marketing (ABM) and integrated marketing strategies. Currently serving as ABM Marketing Lead at First Advantage since September 2022, Becca specializes in ABM strategy, demand generation, and tech stack integration. Previously, Becca worked at Microsoft in various marketing coordinator roles focused on LATAM industries, executing marketing plans, managing media campaigns, and coordinating third-party events. Earlier experiences include serving as New Business Director at Hunters Sports Management, overseeing sponsorships and athlete management, and as Marketing Director at Specialized Bicycle Components and Grupo Biciclass, where Becca led marketing strategies and team management. Becca holds a Master’s degree in Marketing from Universidad de las Américas Puebla and a Bachelor's degree in Business Administration from Universidad Tecnológica de México.