First30days is self-help site designed to take people through the first 30 days (and beyond) of major life changes, such as the first 30 days of finding your dream job, starting a new business, buying a home, being pregnant, or getting a divorce. The site plans to make money with ads and sponsorships targeted at each life change—stroller adsfor people looking at how to deal with pregnancy or being a new parent pages, banking ads for people contemplating starting a new business. Before founding First 30 Days, Ariane de Bonvoisin worked as a corporate strategist/VC at Bertelsmann, Sony, and Time Warner. At Time Warner, she worked directly for former CEO Dick Parsons, who personally put up the seed money for First30days.

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