James C.

James C. currently serves as the SVP and Head of Merchant Solutions Marketing at Fiserv since July 2024. Prior to this role, James held the position of President at ROCK THE BELLS from October 2020 to June 2024 and was the Senior Vice President of Brand Marketing & Strategy at BET Networks for a brief tenure from January 2020 to October 2020. Additional experience includes leadership roles at Red Bull, The Coca-Cola Company, and Kellogg Company, focusing on brand management and multicultural marketing. James began their career in marketing at General Mills and completed internships at the same company. Academic credentials include an MBA in Brand Management & Entrepreneurship from the University of Rochester - Simon Business School and a B.S. in Business Management from Penn State University.