Lorena Sofia Rivas Garcia

Lorena Sofia Rivas Garcia is an accomplished sales and marketing professional with extensive experience in the technology sector. Currently serving as Digital Sales/Territory Account Manager DACH at Flexera, starting in April 2022, Lorena is focused on driving new product sales within the Digital segment for companies with up to 4,000 employees. Prior to this role, Lorena excelled at Snow Software as a Senior Business Development Representative for the DACH region, where overachievement of sales targets led to promotions and recognition as Global BDR of the Quarter in Q4 2021. With a strong foundation in marketing as a Senior Marketing Manager at Dermalog Identification Systems GmbH, Lorena developed comprehensive marketing strategies and led a team of five. Early career experience includes leadership roles at AIESEC, facilitating international internships for students. Lorena holds a Bachelor of Arts in Sozialökonomie from the University of Hamburg, earned between 2008 and 2012.