Chang Yaw Lim

Chang Yaw Lim is a seasoned professional in the electronics industry, currently serving as Managing Director (Asia) at Flip Electronics since August 2022, where responsibilities include leading sales efforts across Asia. Previous roles include Director of Distribution Marketing at Cypress Semiconductor Corporation, overseeing the Asia-Pacific region from September 2018 to July 2022, and Senior Marketing Director at Dragon Technology Distribution Pte Ltd from April 2014 to August 2018, focusing on product line management. Chang Yaw Lim's career began as a Sales Executive at Unidux Electronics Pte Ltd in 1996, with subsequent positions ascending through various sales and marketing roles at Electec Pte Ltd and FE Global Electronics, culminating in strategic leadership in distribution and marketing.