Reid E. Simpson

Reid Simpson is CFO of GeoTix in Traverse City, MI. He is a seasoned financial executive with a proven track record of creating value for shareholders. His experience includes over 30 years of chief financial officer positions with large and small companies across varied business industries such as information, software and services, technology and financial services in both a public and private environment. Mr. Simpson’s CFO roles include those within the Dun & Bradstreet Corporation, CCC Information Services, eCollege, Gogo, Asset Acceptance Capital Corporation, Career Education Corporation, ShopperTrak and Rainbow Child Care Centers.

Mr. Simpson was instrumental in the turnaround of Asset Acceptance Capital Corporation and the successful $438.6 million sale to Encore in 2013. He also led successful liquidity events at eCollege in 2007, ShopperTrak in 2013 and Rainbow Child Care in 2018.

Mr. Simpson is a current board member at Helix Education. He holds a Bachelor of Science in Accounting from Michigan State University.