Roberto Taracido Ruiz is an experienced executive with a strong background in sales, marketing, and operations across various sectors. Currently serving as Chief Revenue Officer at Florence since May 2024, Roberto previously held the position of Managing Director for the UK and Ireland at Treatwell from March 2023 to May 2024 and served as Chief Commercial Officer at Taster from October 2021 to February 2023. Additional roles include Director of Sales Delivery at Just Eat Takeaway.com, Vice President of Global Head of Sales Operations at WeWork, and Vice President of Sales for UK and Ireland at Groupon. With a solid academic foundation that includes degrees from esteemed institutions such as The London School of Economics and IE Business School, Roberto has demonstrated expertise in business development, strategic planning, and team leadership throughout a diverse career.
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