FOND OF considers itself as a platform for progression, development of potential and personal growth. In 2010 the founders started the mission to revolutionize the market for schoolbags with their first brand ergobag. Since then a total of seven brands have been developed, Affenzahn, ergobag, satch, AEVOR, pinqponq and SALZEN which are backpack brands for kids, lifestyle and business. The latest brand is the fashion label, FUNKTION SCHNITT,. All brands are characterised by uniqueness in design, product functionality, responsibility in production and - above all - “playful performance” among the team.



Apparel & Fashion

Consumer Goods

Retail

FOND OF GmbH

Barbara Beer

Johannes U.

Michelle Hofmann-Tsai

Dennis Kahle

Dr. Nils Eiteneyer

Daniel Adams

Aaron Bittner

Oliver Schlieben

Hannah Maria Rehkuh

David Dissel

The Product Design Team at FOND OF GmbH focuses on creating innovative and functional designs for the company’s diverse range of backpack brands. By blending creativity with practical considerations, team members collaborate on product development, ensuring that each item reflects the brand's commitment to uniqueness and quality. They also leverage insights from analytics and quality management to enhance user experience and align with market demands, all while fostering a culture of playful performance.

Product Design Team

Sales and Business Development

Operations and Business Management

Product Design Team

About

Team members

Other teams at FOND OF GmbH

Sales and Business Development

Operations and Business Management